The world’s swimmers will have a new swimsuit to dress up for the 2020 Olympic Games.
The first of a line of high-end, purple swimsuits, the butterfly, is expected to hit stores in the fall, the company said Tuesday.
It’s a new line, with a similar design and color scheme to the traditional blue and purple, that has received rave reviews.
“I’m excited to be the first company to have this color and this design,” said Paul LeBlanc, CEO of Butterfly Swimsuits, a maker of swimwear, swimwear accessories and accessories for outdoor use.
“We’re confident that the butterfly will be a hit with swimmers and the whole family.”
The new line is the second of a series of new, high-fashion designs from Butterfly.
The company was founded in 2012 and has grown to include brands including Swimsuits USA, Swimsuits Online and Swimsuits Australia.
The new line features a new look with a modern twist.
“Our primary goal is to provide consumers with the most fashionable, comfortable, and stylish swimwear available today,” said LeBlanchy.
“We have designed the butterfly to look like it is made of a special material, and to be super breathable, water-resistant and comfortable,” he added.
There will be four colors in the line, and each will come in a range of sizes and styles.
The swimmers can choose from the classic purple, pink, grey, and black.
The new designs come after a string of swimmers who chose the traditional, blue, and purple swimwear over the summer, and the butterfly trend has been a hit for brands like Zara, Lululemon Athletica, and Puma.
In August, the swimwear manufacturer announced it was rethinking its designs and plans to make the new line available exclusively online.